Women's soccer star Hope Solo updates her Facebook status several times a week with funny pictures, quotes, stories, or soccer news to over 1 million following Facebook fans. I am actually sitting here, laughing at a photo right now that she posted of a hotel room bathroom she shared recently with teammate Sydney Leroux; the counter top was packed with hair appliances, brushes,
makeup, lotions, and then titled by Solo "2 Woman Athletes Beauty Salon!! Just a normal bathroom for 2 girls!' Laughing as I see that it very closely resembles MY bathroom counter I share with my roommate. I feel for a split second connected to Hope and forget that she is currently the best goalkeeper in the world....I'm actually thinking, "WOW, my beautification process is just like hers, and it often takes over the entire bathroom counter!' Insert more chuckles here.
Solo is one of the many female athletes who are beautifully building bridges between female professional athletes and their fans. Yes, Women's World Cup Soccer, Grand Slam Tennis, National Track & Field Championships, and a few other girl's sports to get national attention, but it is usually just around the time their major event is occuring. Although we never hear about it, professional women's soccer still goes on after the World Cup is over, as does professional running, tennis, even women's football are sports we
don't hear about most of the time. But with social media sites such as Facebook and Twitter, female athletes get the opportunity to promote their sport and engage with fans on a personal level all year long, not just when the national media pays attention. Another soccer example is stand out Alex Morgan
, with well over 400,000 followers. Morgan most recent tweet, "rainy Seattle makes me lazy" had over 50 followers re-tweeting within moments. Without social media, we would not hear of Alex Morgan until the Olympics, then we'd be saying 'Oh yeah...forgot about her'.
In addition to keeping their fans in the loop on what their bathroom counters look like and their score updates, Twitter and Facebook are
providing one other essential tool for women's sports: momentum for upcoming major events that will be covered by national media. After reading on Twitter about workouts, games, training sessions and diet...you bet I am going to look forward to watching all the hard work I have been reading about put to use in the Olympic Games this summer.
If you haven't checked out Aries Apparel's Twitter
pages, please visit and follow us! We update you on sports industry
news, community events, and new merchandise we have in the store. We are dedicated to keeping the momentum moving forward in the women's sports world and utilizing the power of social media most of the time is the best way to do that! Our most recent community event at the store that was all over the Twitterverse
was when softball legend Jessica Mendoza stopped by to chat with girls about her professional sports career. Jessica mentioned Aries Apparel
in several tweets
, which drove lots of new customers to our store website
and to the event. Jessica loved Aries Apparel, and promised she would come back next time she's in Oregon!
Female Atheletes to follow:
Billie Jean King
Dara Torres Summer Sanders